“Customer Benefits and Promotion” Project

BEM continuously implements customer benefit programs to enhance customer satisfaction, strengthen relationships, retain existing customers, and expand its customer base. In 2025, the Company set a target to implement more than 20 projects in collaboration with business partners and successfully delivered a total of 30 projects, exceeding the target. Examples include tap-to-pay cashback promotions, movie ticket discounts, and route-based privileges. The Company monitors and reports performance on a monthly basis, utilizing the data to refine activities in alignment with customer needs and to continuously enhance service.