“National Children’s Day Event 2025”

BEM in collaboration with the Mass Rapid Transit Authority of Thailand (MRTA), the National Discovery Museum Institute (Museum Siam), and its subsidiary, Bangkok Metro Networks Limited (BMN), organized National Children's Day activities to promote learning and family engagement at Metro Mall, MRT Chatuchak Park Station, and Museum Siam, located near MRT Sanam Chai Station.
The activities at Metro Mall, MRT Chatuchak Park Station, were organized under the concept “MRT Land: Journey through the Rail World”, featuring creative activities and performances designed to promote learning and safety. Highlights included a K-9 explosive detection dog demonstration, performances by students from schools located along the MRT routes, and a variety of interactive activities for children and their families.
Another activity was held at Museum Siam, near MRT Sanam Chai Station, under the theme “BEM Fulfilling Childhood Dreams: The Colorful Wonders of Pak Khlong.” It was part of the PLAY Yiam 2025: Intergeneration festival, which connected generations through play under the theme “Island Life Stories.” The event featured games, workshops, and Thai cultural activities such as Thai dessert making and other creative pursuits.
| Business Benefit Indicators | |
|---|---|
| Participating BEM Employees (persons) | 50 |
| Total Engagement (times) | 66,412 |
| Social and Environmental Benefit Indicators | |
| Participants (persons) | 2,000 |
| Results | |
| Participant Satisfaction (%) | 94.00 |
| Benefits received by Participants from the Activity (Event Prizes) (THB) | 32,228 |
| Public Relations Value (million THB) | 14.13 |
| Social Return on Investment (SROI) | 34.02 |




